Want a marketing message that has that Spark?
Today…Discover How to Get a Marketing Message that
Attracts Customers Who Can’t Wait to Buy From You
The Human Behavioral Strategy That Never Wears Out, Never Loses Its Power That Professional Persuasive Copywriters Use Every Day
Dear Friend,
If you’re focused on business growth and profitability, this may be the most beneficial website you’ve ever visited!
That sounds like a bold claim but let me explain. Growing a business is difficult. Turning prospects into customers is difficult. Keeping clients is difficult:
According to the Small Business Association, 30% of new businesses fail during the first two years of being open, 50% during the first five years, and 66% during the first 10.
According to a study by Microsoft, the average human being now has an attention span of eight seconds.
Price is not the main reason for customer churn, it is actually due to the overall poor quality of customer service – Accenture
Despite the discouraging statistics, the good news is, I can help you fix that!
How? With strategic and compelling marketing content that reaches directly to the very core human drives programmed deep into our DNA and melts away skepticism and defensiveness.
First – you need to grab their attention
Second – you need to arouse their curiosity until it turns to burning desire
All
The
Way
To
The
“Buy Now” Button.
It’s so basic it may surprise you, but effective copywriters know it and employ it in their copy every day.
An effective marketing copywriter knows how to join in the conversation going on in your prospect’s head – anticipating their questions…and their skepticism. An effective copywriter understands that it’s not a widget or a what-cha-ma-call-it you’re selling…it’s something more valuable.
68% of adults in the U.S. say “this” has “a great deal” or “a lot” of influence on their decision when making a big purchase. (SurveyMonkey)
Since there are many avenues for a prospect to become a client, it’s vital that all your content answers the “Will this solve my problem” question.
Does your company’s material incorporate this strategy in all your material?
- Sales Pages/Squeeze Pages
- Sales Letters
- Website Copy
- Case Studies
- White Papers
- Email Drip Campaigns
- Special information Products
As a professional B2B copywriter creating fine-tuned marketing messages that communicates BENEFITS to BUYERS, I create custom content for organizations who want to put a Spark in their message.
Why is your content so important?
It’s obvious that if you don’t know what to say about your business, you won’t stay in business. It’s also obvious that people are hungry for answers, solutions. If they don’t see you offering what they are looking for, they’re gone to the next option.
Keeping your customers engaged takes attention getting content – You CAN beat that average 8 second attention span
- 65% of a company’s business comes from existing customers.
Giving your customers helpful and timely content keeps you top of mind, meaning better customer retention for you
- A 2% increase in customer retention can lower costs by as much as 10%.
Consistent messaging is a primary pillar of branding. If you’re ready to change the trajectory of your business, reach more prospects and CONVERT them to paying clients or customers, and GROW your business, don’t click away just yet. Use the button in the pink box below to schedule a conversation with me. (I’ll let you in on the secret item every bit of content is selling.)
Ready to learn the secret?
If you feel like your message is “all over the place” or you’re constantly stumped when it comes to communicating with your clients, or you aren’t clear on what it is you’re really selling, then it’s time for a conversation with a professional persuasive copywriter and strategist.
Shortcut to the Secret
Why work with Susan?
Susan knows the entrepreneurial world, and she knows how challenging it can be to reach your prospects. She helps her clients CLARIFY their message which leads to INCREASED CONFIDENCE with a marketing message that REACHES MORE PROSPECTS in LESS TIME.
As a direct response copy writer, author, and ghostwriter for entrepreneurs and business owners, Susan brings her expertise gleaned from studying with her mentors including Dan Kennedy, Frank Kern, Lisa Sasevich, and Loral Langemeier. Each client benefits as they learn how important it is to know and speak to their audience’s deep emotional triggers and buying behaviors.
To learn how you can put a Spark in your message, schedule a conversation with her here: schedule now
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Website Content Creation
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Put a Spark in Your Message!
I’m an Amazon Best-Selling author and writer for numerous entrepreneurs, small business owners, coaches and motivational speakers who dream of being a published author.
I love helping entrepreneurs create credibility and subject matter expert status through publication and presentations including media kits, e-books, full length books, workbooks, and live-stream content.
