Is this you?
You’ve tried social media ads, posted a few blogs, and ran through all your ideas. Still, you’re struggling to get clients.
It’s easy to blame it all on current events: the pandemic, working from home, isolation, and now political bickering.
And while it’s true that there’s a lot of noise going on out in the world, there is a way to cut through all that static and reach your dream client…
by using the enticing, irresistible high-conversion words that attract them.
I’ve been there. Ten years ago, I was laid off from a great job writing articles, speeches and more for the commander of a major naval installation. Due to changing contracts, I was assured I’d be back the following week under a new contract. When that didn’t happen, I knew my next step was working for myself. So, I let it be known that I was a freelance copywriter…I thought my message was straightforward: I’m a copywriter, hire me!
My first lesson was the biggest; why I wasn’t attracting clients
It wasn’t because I didn’t try. I attended networking events, I invested in high-ticket training programs, I created a website and told everyone I knew that I was available to write content for them.
I was talking all about me and not listening for what my potential clients were looking for.
Changing my message was a total game changer! I soon had plenty of clients.
If you are struggling to attract prospects, chances are you’re putting out a message that doesn’t fulfill the basic human need we all have.
I share this simple shift with you inside the training.
When business owners and entrepreneurs talk about themselves: their years in business, certifications, tools, assessments, and programs BEFORE connecting with their prospect’s basic human nature, they’ve created more reasons for hesitation, skepticism and buyer’s resistance.
Before you can lead a prospect through the buyer’s journey, you need to get their attention and answer the one CRITICAL question they have.
Your prospect may not understand what a DISC assessment is, or why your certification matters. Top sales awards or years of business are great reasons to be proud of your business, but that’s not what your prospect really cares about when they first learn about you.
Don’t get me wrong, that’s important info, but not in your first stages of the Buyer’s Journey. Discover what’s really on your prospect’s mind and what they want to know before you tell them all about you.
NOTE: This is not a course on how to write copy. What you’ll learn is the foundation of all copywriting, this step is the research and strategy that goes into a successful copywriting project.
Once you’ve learned how to find the right words, you’ll be able to confidently incorporate them into any marketing message: social media posts, videos, articles, emails, and in your day-to-day networking and interaction with prospects.
As a marketing copywriter, I don’t just sit down and start with a headline. This is the actual process I go through with and for my clients BEFORE anything is written.
In these troubling times, there will be a lot of business owners who throw up their hands and walk away from something they’ve worked hard to build. They will blame the pandemic, politics, or other current events.
Don’t let that be you – emerge with more clients – better clients, and the confidence and knowledge on how to communicate your value quickly and easily.