Website Content Creation

 

    I write content for those who want to reach their audience with honesty, integrity, and a heartfelt message. Even though I am trained in direct response, high pressure sales letter copy, I believe your audience connects best when you approach them from a position of true service and connection. That way you have dedicated followers and raving customers. Whether you are an overwhelmed entrepreneur needing a strong online presence, a coach with a dynamic formula for life success, or a speaker eager to share your expertise, I can put a Spark in your message with quality website content creation.

This includes working with you on your strategy, the purpose of your website, lead generation | sales funnel and more. 

Do you feel like you have too many shoulds on your list? You should be writing content such as a blog, newsletters or articles, you should be consistent across every social media platform, you should write a book, do speaking gigs and oh…don’t forget to run your business!

When your shoulds are piling up it’s time to get some help. So, let’s replace all those shoulds with this one: You should have Susan write that for you. Content writing is a vital part of any business, but many people simply don’t have the time or skills to do it.

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What type of copy do you need?

There are many ways to reach your reader – and many different types of content. Here are some handy industry definitions:

Direct Response copy

  • Communication directly to the customer in way that compels them to take action. (also known as sales letters)

Blog post

  • A frequently updated online journal or diary to share thoughts, tips, ideas and interests. Usually within 500-750 words.

White Paper

  • An in-depth report to educate your audience or promote your expertise. It presents a problem and provides a solution.

Article

  • In newspapers and magazines, (including on-line publications) that’s part of a group of writing.
  • Not as in-depth as a white paper.

ebook

  • Digital content on a specific topic. This allows for a wide range of page counts. A great way to test the waters of writing and self-publishing.

Non-fiction books

  • How-to or self-help books, that establish you as a subject matter expert.
Susan is a unique blend of copywriter in that she writes traditional copy and direct response marketing copy. she writes everything from  blogs to books, I trust her implicitly.
Jack Klemeyer

John Maxwell Coach, Grow Your Business Coaching

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