Are the rumors true? Is Social Media dying before our eyes?
There’s a lot going on in the world generating a flurry of talk and activity. Accurate or not, information is traveling faster than ever, and many people are jumping to conclusions or outright jumping ship from Social Media. Whatever the winds of change are bringing, a successful business owner should already be asking themselves, what happens if? How will you market without social media?
Politics and pandemic have overtaken our attention. For many people, their response is to either take a break from social media or turn it off for good. (And I think they mean it.)
If social media has been your primary form of being visible in the market, what happens now?
Here are Three Non-Social Media Options Still Going Strong
Direct Mail – With so many abandoning direct mail years ago for the new and trendy internet, now is the time to jump back into the direct mail game before it becomes glutted.
Email – While some predicted email’s demise, it is still holding ground and so far you can control your content and your list as long as you are following the rules.
Content Marketing – Newsletters (both printed and email), articles, and case studies offer value in educating your market while positioning you as the trusted and helpful source.
Before you slap together a direct mail piece or start sending emails, it’s a good idea to review your message and strategy – just like you did with social media.
If you just don’t have the time to hassle with this, then a business writer trained in direct response copywriting, email marketing, and case studies is a wise investment.
The need for information isn’t going away, so staying quiet or laying low until we see what the future holds isn’t the answer. Regardless of what happens in the social media world, people will continue searching for products and services and will want to know as much as they can before they hit the Buy Button.
Why shouldn’t it be your information?
If you’d like to learn more about direct response, content marketing or other ways to keep your business visible, we can start with a conversation.