How Decision Fatigue Affects Your Marketing Efforts

by Susan Sparks | business strategy, Content Marketing, copywriting

Can You Make 35,000 Decisions a Day? If your inbox is like mine you are constantly inundated with all kinds of Black Friday Cyber Monday Super Good-for-5-minute Deals even when it’s not shopping season. How do you decide which ones to read? Which ones to click...

What’s Your House Style?

by Susan Sparks | marketing

House of Style – vs House Style For many of us during this pandemic-work-from-home-jammies-24/7 we’ve probably lost a bit of our style. But style is a must when it comes to clean, professional quality content marketing. If you confuse “House Style” with Cindy...

A Clear Why Builds Confidence to Share Your Story.

by Susan Sparks | blogging, How to write right, marketing

Part 2 of Personal Branding This week marks the start of summer for most of us. Here in central Indiana, the weekend weather was nearly perfect, with a few passing storms, the Indy 500 went off flawlessly and there were countless ceremonies and remembrances for our...

How To Encourage Social Sharing Of Your Blog Posts

by Susan Sparks | blogging, business strategy, copywriting, How to write right, marketing

How To Encourage Social Sharing Of Your Blog Posts I find I’m getting more of my info on social sites like Facebook, Twitter and Instagram. I’m interested in hearing other’s view points on issues, but also learning what others are interested in and what makes them...

How to Blog Part 3

by Susan Sparks | blogging, How to write right

This is part three of my series on blogging. In case you missed it, you can also check out  Write A Better Blog Title and How Long Should Your Posts Be? Break Up Your Content to Make It Easy to Scan As a writer, I’m also a reader – and I can get sucked into research...