My Essay: To the Almighty Chairman of the Board – gets an honorable mention

by Susan Sparks | Working on Writing

It’s easy to keep your head down working away on client projects while putting off personal projects. I challenged myself to enter one writing contest per quarter. This way I’d have a personal deadline and personal commitment to keep to myself while honing...

Your Personal Brand: Putting it all Together

by Susan Sparks | business strategy, marketing

In my previous post, I talked about attracting your ideal client through your personal branding. With all these components: Ideal client, personal brand, mission statement and your unique offer, it’s time to put it all together, and we’ll use your story as the...

What Makes Your Offer Unique?

by Susan Sparks | blogging, business strategy, copywriting, marketing, Self-Publishing

Over the past three weeks, I’ve talked about establishing your personal brand. We’ve covered your ‘Why’ when telling your story and the importance of your mission statement. (Have you written that yet?) (First, here’s a peek at one of my art journal pages....

When Technology Works

by Susan Sparks | blogging

But my business is perfect Ah technology. As a business owner there are so many things we ‘should’ be doing. I will confess that sometimes I get behind on my shoulds. (don’t we all?) So, I decided to update my email list on Mail Chimp and combined some lists. Yay me,...

How I Shut My Monkey

by Susan Sparks | blogging, copywriting, How to write right, Just thinking

There was almost no blog post from me today. You see, yesterday was a terribly off-day. The monkey was loose. I don’t like monkeys. It perplexes me that people decorate babies’ nurseries with little furry monkeys frolicking in the trees or hanging by their tails near...