marketing strategy Archives

Case Studies: Are You Missing Out on Marketing Gold?

by Susan Sparks | business strategy, Content Marketing, copywriting, marketing

Prove it – Remember the playground dares, double dares, and the final challenge? Prove it! Your prospect is thinking the same thing: Prove that I can trust you. Prove that I can believe you. Prove that I can benefit from working with you. In today’s marketing world,...

How to Work Smart with a B2B Copywriter

by Susan Sparks | business strategy, Content Marketing, copywriting, marketing

How to work smart with a B2B Copywriter If you’ve never hired a copywriter before, you may be wondering how your ideas get put on paper or online by someone else. Working with a copywriter is not the same as using an admin or virtual assistant, or transcriptionist....

My brand story is enough, right?

by Susan Sparks | business strategy, copywriting, marketing

There were some fighting words at the networking event I attended earlier today. I met someone who told me they had just rebranded so their marketing message was “good to go”. Um, ok… There weren’t any actual fighting words, (I’m not really the fighting sort) but I...

Case Studies: Are You Missing Out on Marketing Gold?

How to Work Smart with a B2B Copywriter

My brand story is enough, right?

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