by Susan Sparks | business strategy, marketing
In my previous post, I talked about attracting your ideal client through your personal branding. With all these components: Ideal client, personal brand, mission statement and your unique offer, it’s time to put it all together, and we’ll use your story as the... by Susan Sparks | business strategy, marketing
Personal Branding Part 5 Last week I talked about your unique offer or USP. It’s especially important that you determine that because it is the cornerstone of your next step, attracting your ideal client. I’ll confess, there were times when my ideal client was anyone... by Susan Sparks | blogging, business strategy, copywriting, marketing, Self-Publishing
Over the past three weeks, I’ve talked about establishing your personal brand. We’ve covered your ‘Why’ when telling your story and the importance of your mission statement. (Have you written that yet?) (First, here’s a peek at one of my art journal pages.... by Susan Sparks | business strategy, copywriting, Self-Publishing
Last week I shared my struggle with Shiny Object Syndrome, but I’m happy to say I’ve recovered and am back to work, fully focused. I’ve got several exciting projects to tackle in the next few months; I’ll be writing a book for a client and editing two other new... by Susan Sparks | blogging, business strategy, copywriting, How to write right, marketing
How To Encourage Social Sharing Of Your Blog Posts I find I’m getting more of my info on social sites like Facebook, Twitter and Instagram. I’m interested in hearing other’s view points on issues, but also learning what others are interested in and what makes them...