What Makes Your Offer Unique?

by Susan Sparks | blogging, business strategy, copywriting, marketing, Self-Publishing

Over the past three weeks, I’ve talked about establishing your personal brand. We’ve covered your ‘Why’ when telling your story and the importance of your mission statement. (Have you written that yet?) (First, here’s a peek at one of my art journal pages....

Do You Know Who You Are? Do Your Clients Know?

by Susan Sparks | business strategy, marketing

Part Three of Personal Branding Happy Days! I’m out of the splint and am typing will all my fingers again. Still a way from looking normal sized, but at least it’s functional. Last week I wrote about using your why when telling your story. It is one of the quickest...

For Confidence and Clarity Start With Your Why

by Susan Sparks | business strategy, copywriting, Self-Publishing

Last week I shared my struggle with Shiny Object Syndrome, but I’m happy to say I’ve recovered and am back to work, fully focused. I’ve got several exciting projects to tackle in the next few months; I’ll be writing a book for a client and editing two other new...

Distraction or New Direction? A Solopreneur’s Sickness

by Susan Sparks | blogging, business strategy

  Injury update: I’m still nursing my fractured finger and getting tired of this cumbersome splint that runs from beyond my fingertips nearly to my elbow. Typing is slow with just one hand and left thumb and index finger, leaving me tired and more prone to...

How To Write Attention Grabbing Blog Titles

by Susan Sparks | blogging, business strategy, copywriting, How to write right, marketing

You see it more every day – “This woman brought home an old rusty rake, what she did next was genius!” or “The shocking reasons behind the Mayor’s sudden news conference.” I’m sure you’ve fallen for a few of those...