by Susan Sparks | Marketing Matters
Personal Branding Part 5 Last week I talked about your unique offer or USP. It’s especially important that you determine that because it is the cornerstone of your next step, attracting your ideal client. I’ll confess, there were times when my ideal client was anyone... by Susan Sparks | blogging, How to write right
This is part three of my series on blogging. In case you missed it, you can also check out Write A Better Blog Title and How Long Should Your Posts Be? Break Up Your Content to Make It Easy to Scan As a writer, I’m also a reader – and I can get sucked into research... by Susan Sparks | blogging, business strategy, marketing
How Long Should Your Blog Posts Be? – this is the second in a series of how to blog. Every few months there is new advice from a blogging guru saying that our blog posts need to be longer, or shorter, or that they should be broken up into 10 pages of bite-sized... by Susan Sparks | business strategy, marketing, Self-Publishing
You don’t know what you don’t know It sounds obvious, but when you embark on a project that you’ve never done before there is a lot of difference between your perception and the reality. By the time you’ve finished, you have a new skill set or experience that you... by Susan Sparks | Marketing Matters
We all want to believe that the dollar menu has its benefits, but honestly – do you feel good after you ingest? We gulp it down and move on, hardly memorable. Now think back to a home cooked meal, lovingly prepared, lingered over with laughter and loved...