How Decision Fatigue Affects Your Marketing Efforts

by Susan Sparks | business strategy, Content Marketing, copywriting

Can You Make 35,000 Decisions a Day? If your inbox is like mine you are constantly inundated with all kinds of Black Friday Cyber Monday Super Good-for-5-minute Deals even when it’s not shopping season. How do you decide which ones to read? Which ones to click...

What’s Your House Style?

by Susan Sparks | marketing

House of Style – vs House Style For many of us during this pandemic-work-from-home-jammies-24/7 we’ve probably lost a bit of our style. But style is a must when it comes to clean, professional quality content marketing. If you confuse “House Style” with Cindy...

Attract Your Ideal Client – Branding Part 5

by Susan Sparks | Marketing Matters

Personal Branding Part 5 Last week I talked about your unique offer or USP. It’s especially important that you determine that because it is the cornerstone of your next step, attracting your ideal client. I’ll confess, there were times when my ideal client was anyone...

How to Blog Part 3

by Susan Sparks | blogging, How to write right

This is part three of my series on blogging. In case you missed it, you can also check out  Write A Better Blog Title and How Long Should Your Posts Be? Break Up Your Content to Make It Easy to Scan As a writer, I’m also a reader – and I can get sucked into research...

How Long Should Your Blog Posts Be?

by Susan Sparks | blogging, business strategy, marketing

How Long Should Your Blog Posts Be? – this is the second in a series of how to blog. Every few months there is new advice from a blogging guru saying that our blog posts need to be longer, or shorter, or that they should be broken up into 10 pages of bite-sized...