What Makes Your Offer Unique?

by Susan Sparks | blogging, business strategy, copywriting, marketing, Self-Publishing

Over the past three weeks, I’ve talked about establishing your personal brand. We’ve covered your ‘Why’ when telling your story and the importance of your mission statement. (Have you written that yet?) (First, here’s a peek at one of my art journal pages....

A Clear Why Builds Confidence to Share Your Story.

by Susan Sparks | blogging, How to write right, marketing

Part 2 of Personal Branding This week marks the start of summer for most of us. Here in central Indiana, the weekend weather was nearly perfect, with a few passing storms, the Indy 500 went off flawlessly and there were countless ceremonies and remembrances for our...

How To Encourage Social Sharing Of Your Blog Posts

by Susan Sparks | blogging, business strategy, copywriting, How to write right, marketing

How To Encourage Social Sharing Of Your Blog Posts I find I’m getting more of my info on social sites like Facebook, Twitter and Instagram. I’m interested in hearing other’s view points on issues, but also learning what others are interested in and what makes them...

What Counts More Content or Pictures?

by Susan Sparks | blogging, marketing

What’s More Important, Content or Pictures? Part 4 of my series on blogging If you are going to the trouble to write a helpful or entertaining blog, shouldn’t that be enough to get your reader’s attention? When it comes to a blog post, that isn’t always the...

How to Blog Part 3

by Susan Sparks | blogging, How to write right

This is part three of my series on blogging. In case you missed it, you can also check out  Write A Better Blog Title and How Long Should Your Posts Be? Break Up Your Content to Make It Easy to Scan As a writer, I’m also a reader – and I can get sucked into research...