Case Studies: Are You Missing Out on Marketing Gold?

by Susan Sparks | business strategy, Content Marketing, copywriting, marketing

Prove it – Remember the playground dares, double dares, and the final challenge? Prove it! Your prospect is thinking the same thing: Prove that I can trust you. Prove that I can believe you. Prove that I can benefit from working with you. In today’s marketing world,...

Personal Branding: Turn Competitors into Colleagues

by Susan Sparks | blogging, copywriting, marketing

Last week we put all the components of our personal branding exercise together to create your unique product or program. I heard some resistance from some of you that you aren’t any different than others who coach or write or run a business. But I beg to differ...

Your Personal Brand: Putting it all Together

by Susan Sparks | business strategy, marketing

In my previous post, I talked about attracting your ideal client through your personal branding. With all these components: Ideal client, personal brand, mission statement and your unique offer, it’s time to put it all together, and we’ll use your story as the...

How to Attract Your Ideal Client – Branding Part 5

by Susan Sparks | business strategy, marketing

Personal Branding Part 5 Last week I talked about your unique offer or USP. It’s especially important that you determine that because it is the cornerstone of your next step, attracting your ideal client. I’ll confess, there were times when my ideal client was anyone...

What Makes Your Offer Unique?

by Susan Sparks | blogging, business strategy, copywriting, marketing, Self-Publishing

Over the past three weeks, I’ve talked about establishing your personal brand. We’ve covered your ‘Why’ when telling your story and the importance of your mission statement. (Have you written that yet?) (First, here’s a peek at one of my art journal pages....