Three Ways Reach Your Audience Without Social Media

by Susan Sparks | business strategy, Content Marketing, copywriting, Ghostwriting, marketing

Are the rumors true? Is Social Media dying before our eyes? There’s a lot going on in the world generating a flurry of talk and activity. Accurate or not, information is traveling faster than ever, and many people are jumping to conclusions or outright jumping ship...

Why your asset library needs Case Studies

by Susan Sparks | Content Marketing, marketing

Negative Reviews? Rise Above with a Case Study Sticks and stones may break my bones, but your Glass Door review really hurt! Whether it’s your company website, Glass Door or Google – a negative review does more than hurt a little bit. Regardless of the product or...

How Decision Fatigue Affects Your Marketing Efforts

by Susan Sparks | business strategy, Content Marketing, copywriting, Ghostwriting

Can You Make 35,000 Decisions a Day? If your inbox is like mine you are constantly inundated with all kinds of Black Friday Cyber Monday Super Good-for-5-minute Deals even when it’s not shopping season. How do you decide which ones to read? Which ones to click...

What’s Your House Style?

by Susan Sparks | blogging, Content Marketing, Ghostwriting, marketing

House of Style – vs House Style For many of us during this pandemic-work-from-home-jammies-24/7 we’ve probably lost a bit of our style. But style is a must when it comes to clean, professional quality content marketing. If you confuse “House Style” with Cindy...

Model Your Marketing Message Like Grandma’s Remote

by Susan Sparks | business strategy, copywriting

Marketing Tips for the B2C Business Owner We’ve all seen those memes of a TV remote with half of the buttons taped over. I fixed Grandma’s remote. It is humorous, but it’s spot-on as a visual representation of your marketing message. Grandma wants a simple solution –...