Marketing Tips for the B2C Business Owner We’ve all seen those memes of a TV remote with half of the buttons taped over. I fixed Grandma’s remote. It is humorous, but it’s spot-on as a visual representation of your marketing message. Grandma wants a simple solution –...
Prove it – Remember the playground dares, double dares, and the final challenge? Prove it! Your prospect is thinking the same thing: Prove that I can trust you. Prove that I can believe you. Prove that I can benefit from working with you. In today’s marketing world,...
How to work smart with a B2B Copywriter If you’ve never hired a copywriter before, you may be wondering how your ideas get put on paper or online by someone else. Working with a copywriter is not the same as using an admin or virtual assistant, or transcriptionist....
There were some fighting words at the networking event I attended earlier today. I met someone who told me they had just rebranded so their marketing message was “good to go”. Um, ok… There weren’t any actual fighting words, (I’m not really the fighting sort) but I...
Personal Branding Part 5 Last week I talked about your unique offer or USP. It’s especially important that you determine that because it is the cornerstone of your next step, attracting your ideal client. I’ll confess, there were times when my ideal client was anyone...
