by Susan Sparks | business strategy, copywriting, marketing
There were some fighting words at the networking event I attended earlier today. I met someone who told me they had just rebranded so their marketing message was “good to go”. Um, ok… There weren’t any actual fighting words, (I’m not really the fighting sort) but I... by Susan Sparks | Marketing Matters
Personal Branding Part 5 Last week I talked about your unique offer or USP. It’s especially important that you determine that because it is the cornerstone of your next step, attracting your ideal client. I’ll confess, there were times when my ideal client was anyone... by Susan Sparks | Marketing Matters, Working on Writing
Over the past three weeks, I’ve talked about establishing your personal brand. We’ve covered your ‘Why’ when telling your story and the importance of your mission statement. (Have you written that yet?) (First, here’s a peek at one of my art journal pages.... by Susan Sparks | Marketing Matters, Working on Writing
Part 2 of Personal Branding Last post I talked about creating your own brand. I’ll admit, the idea of a brand didn’t sit right with me at first. Perhaps because it brings up visions of golden arches or some other tiresome logo. But, I’ve come to... by Susan Sparks | Working on Writing
Last week I shared my struggle with Shiny Object Syndrome, but I’m happy to say I’ve recovered and am back to work, fully focused. I’ve got several exciting projects to tackle in the next few months; I’ll be writing a book for a client and editing two other new...