My Essay: To the Almighty Chairman of the Board – gets an honorable mention

by Susan Sparks | Working on Writing

It’s easy to keep your head down working away on client projects while putting off personal projects. I challenged myself to enter one writing contest per quarter. This way I’d have a personal deadline and personal commitment to keep to myself while honing...

Attract Your Ideal Client – Branding Part 5

by Susan Sparks | Marketing Matters

Personal Branding Part 5 Last week I talked about your unique offer or USP. It’s especially important that you determine that because it is the cornerstone of your next step, attracting your ideal client. I’ll confess, there were times when my ideal client was anyone...

What makes you so special? Your Unique Offer

by Susan Sparks | Marketing Matters, Working on Writing

Over the past three weeks, I’ve talked about establishing your personal brand. We’ve covered your ‘Why’ when telling your story and the importance of your mission statement. (Have you written that yet?) (First, here’s a peek at one of my art journal pages....

And now for something different…your mission statement

by Susan Sparks | Marketing Matters, Working on Writing

Part Three of Personal Branding Last week I wrote about the importance and value in using your story. It is one of the quickest ways to connect with a reader, client or prospect when they understand why you do what you do. This week, we’ll dive into a Mission...

Create Your Personal Brand: For Confidence and Clarity Start With Your Why

by Susan Sparks | Working on Writing

Last week I shared my struggle with Shiny Object Syndrome, but I’m happy to say I’ve recovered and am back to work, fully focused. I’ve got several exciting projects to tackle in the next few months; I’ll be writing a book for a client and editing two other new...