Marketing Tips for the B2C Business Owner We’ve all seen those memes of a TV remote with half of the buttons taped over. I fixed Grandma’s remote. It is humorous, but it’s spot-on as a visual representation of your marketing message. Grandma wants a simple solution –...
There were some fighting words at the networking event I attended earlier today. I met someone who told me they had just rebranded so their marketing message was “good to go”. Um, ok… There weren’t any actual fighting words, (I’m not really the fighting sort) but I...
Part Three of Personal Branding Happy Days! I’m out of the splint and am typing will all my fingers again. Still a way from looking normal sized, but at least it’s functional. Last week I wrote about using your why when telling your story. It is one of the quickest...
Injury update: I’m still nursing my fractured finger and getting tired of this cumbersome splint that runs from beyond my fingertips nearly to my elbow. Typing is slow with just one hand and left thumb and index finger, leaving me tired and more prone to...
Do you worry more about what people think about you, than what you think about you? As an entrepreneur, I need to promote myself in order to stay in business. As an introvert-entrepreneur, it is probably one of the most challenging aspects of running my business. I...
