How Decision Fatigue Affects Your Marketing Efforts

by Susan Sparks | business strategy, Content Marketing, copywriting, Ghostwriting

Can You Make 35,000 Decisions a Day? If your inbox is like mine you are constantly inundated with all kinds of Black Friday Cyber Monday Super Good-for-5-minute Deals even when it’s not shopping season. How do you decide which ones to read? Which ones to click...

Model Your Marketing Message Like Grandma’s Remote

by Susan Sparks | business strategy, copywriting

Marketing Tips for the B2C Business Owner We’ve all seen those memes of a TV remote with half of the buttons taped over. I fixed Grandma’s remote. It is humorous, but it’s spot-on as a visual representation of your marketing message. Grandma wants a simple solution –...

My brand story is enough, right?

by Susan Sparks | business strategy, copywriting, marketing

There were some fighting words at the networking event I attended earlier today. I met someone who told me they had just rebranded so their marketing message was “good to go”. Um, ok… There weren’t any actual fighting words, (I’m not really the fighting sort) but I...

Do You Know Who You Are? Do Your Clients Know?

by Susan Sparks | business strategy, marketing

Part Three of Personal Branding Happy Days! I’m out of the splint and am typing will all my fingers again. Still a way from looking normal sized, but at least it’s functional. Last week I wrote about using your why when telling your story. It is one of the quickest...

Distraction or New Direction? A Solopreneur’s Sickness

by Susan Sparks | blogging, business strategy

  Injury update: I’m still nursing my fractured finger and getting tired of this cumbersome splint that runs from beyond my fingertips nearly to my elbow. Typing is slow with just one hand and left thumb and index finger, leaving me tired and more prone to...