Case Studies: Are You Missing Out on Marketing Gold?

by Susan Sparks | business strategy, Content Marketing, copywriting, marketing

Prove it – Remember the playground dares, double dares, and the final challenge? Prove it! Your prospect is thinking the same thing: Prove that I can trust you. Prove that I can believe you. Prove that I can benefit from working with you. In today’s marketing world,...

Personal Branding: Turn Competitors into Colleagues

by Susan Sparks | blogging, copywriting, marketing

Last week we put all the components of our personal branding exercise together to create your unique product or program. I heard some resistance from some of you that you aren’t any different than others who coach or write or run a business. But I beg to differ...

How to Attract Your Ideal Client – Branding Part 5

by Susan Sparks | business strategy, marketing

Personal Branding Part 5 Last week I talked about your unique offer or USP. It’s especially important that you determine that because it is the cornerstone of your next step, attracting your ideal client. I’ll confess, there were times when my ideal client was anyone...

What Makes Your Offer Unique?

by Susan Sparks | blogging, business strategy, copywriting, marketing, Self-Publishing

Over the past three weeks, I’ve talked about establishing your personal brand. We’ve covered your ‘Why’ when telling your story and the importance of your mission statement. (Have you written that yet?) (First, here’s a peek at one of my art journal pages....

Do You Know Who You Are? Do Your Clients Know?

by Susan Sparks | business strategy, marketing

Part Three of Personal Branding Happy Days! I’m out of the splint and am typing will all my fingers again. Still a way from looking normal sized, but at least it’s functional. Last week I wrote about using your why when telling your story. It is one of the quickest...