Prove it – Remember the playground dares, double dares, and the final challenge? Prove it! Your prospect is thinking the same thing: Prove that I can trust you. Prove that I can believe you. Prove that I can benefit from working with you. In today’s marketing world,...
While the calendar says April, it’s still feeling more like winter here at the home office. It’s not entirely a bad thing; I’ve been finishing up two big book projects and have some new offerings in the works. There’s something about spring that encourages me to look...
Last week we put all the components of our personal branding exercise together to create your unique product or program. I heard some resistance from some of you that you aren’t any different than others who coach or write or run a business. But I beg to differ...
Personal Branding Part 5 Last week I talked about your unique offer or USP. It’s especially important that you determine that because it is the cornerstone of your next step, attracting your ideal client. I’ll confess, there were times when my ideal client was anyone...
Over the past three weeks, I’ve talked about establishing your personal brand. We’ve covered your ‘Why’ when telling your story and the importance of your mission statement. (Have you written that yet?) (First, here’s a peek at one of my art journal pages....
