by Susan Sparks | Apr 5, 2018 | business strategy
While the calendar says April, it’s still feeling more like winter here at the home office. It’s not entirely a bad thing; I’ve been finishing up two big book projects and have some new offerings in the works. There’s something about spring that encourages me to look... 
by Susan Sparks | Jul 12, 2017 | blogging, copywriting, marketing
Last week we put all the components of our personal branding exercise together to create your unique product or program. I heard some resistance from some of you that you aren’t any different than others who coach or write or run a business. But I beg to differ... by Susan Sparks | Jun 21, 2017 | business strategy, marketing
Personal Branding Part 5 Last week I talked about your unique offer or USP. It’s especially important that you determine that because it is the cornerstone of your next step, attracting your ideal client. I’ll confess, there were times when my ideal client was anyone... by Susan Sparks | Jun 14, 2017 | blogging, business strategy, copywriting, marketing, Self-Publishing
Over the past three weeks, I’ve talked about establishing your personal brand. We’ve covered your ‘Why’ when telling your story and the importance of your mission statement. (Have you written that yet?) (First, here’s a peek at one of my art journal pages.... 
by Susan Sparks | Jun 7, 2017 | business strategy, marketing
Part Three of Personal Branding Happy Days! I’m out of the splint and am typing will all my fingers again. Still a way from looking normal sized, but at least it’s functional. Last week I wrote about using your why when telling your story. It is one of the quickest...
