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What’s Your House Style?

What’s Your House Style?

by Susan Sparks | blogging, Content Marketing, Ghostwriting, marketing

House of Style – vs House Style For many of us during this pandemic-work-from-home-jammies-24/7 we’ve probably lost a bit of our style. But style is a must when it comes to clean, professional quality content marketing. If you confuse “House Style” with Cindy...
Personal Branding: Turn Competitors into Colleagues

Personal Branding: Turn Competitors into Colleagues

by Susan Sparks | blogging, copywriting, marketing

Last week we put all the components of our personal branding exercise together to create your unique product or program. I heard some resistance from some of you that you aren’t any different than others who coach or write or run a business. But I beg to differ...

How to Attract Your Ideal Client – Branding Part 5

by Susan Sparks | business strategy, marketing

Personal Branding Part 5 Last week I talked about your unique offer or USP. It’s especially important that you determine that because it is the cornerstone of your next step, attracting your ideal client. I’ll confess, there were times when my ideal client was anyone...

Association of Ghostwriters

Association of Ghostwriters

T. Colin Campbell Center for Nutrition Studies

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