How Decision Fatigue Affects Your Marketing Efforts

by Susan Sparks | business strategy, Content Marketing, copywriting

Can You Make 35,000 Decisions a Day? If your inbox is like mine you are constantly inundated with all kinds of Black Friday Cyber Monday Super Good-for-5-minute Deals even when it’s not shopping season. How do you decide which ones to read? Which ones to click...

The Onesie Spring Edition April 19

by Susan Sparks | blogging, Just thinking

Things are getting green! What a wacky spring, (some call it Sprinter) we’ve had. As a farm kid, I learned early on that wet and cold springs put farmers behind schedule for planting crops. Despite all the technology afforded us in most any industry, farming still...

My Essay: To the Almighty Chairman of the Board – gets an honorable mention

by Susan Sparks | Working on Writing

It’s easy to keep your head down working away on client projects while putting off personal projects. I challenged myself to enter one writing contest per quarter. This way I’d have a personal deadline and personal commitment to keep to myself while honing...

A Clear Why Builds Confidence to Share Your Story.

by Susan Sparks | blogging, How to write right, marketing

Part 2 of Personal Branding This week marks the start of summer for most of us. Here in central Indiana, the weekend weather was nearly perfect, with a few passing storms, the Indy 500 went off flawlessly and there were countless ceremonies and remembrances for our...

How To Encourage Social Sharing Of Your Blog Posts

by Susan Sparks | blogging, business strategy, copywriting, How to write right, marketing

How To Encourage Social Sharing Of Your Blog Posts I find I’m getting more of my info on social sites like Facebook, Twitter and Instagram. I’m interested in hearing other’s view points on issues, but also learning what others are interested in and what makes them...