How Decision Fatigue Affects Your Marketing Efforts

by Susan Sparks | business strategy, Content Marketing, copywriting, Ghostwriting

Can You Make 35,000 Decisions a Day? If your inbox is like mine you are constantly inundated with all kinds of Black Friday Cyber Monday Super Good-for-5-minute Deals even when it’s not shopping season. How do you decide which ones to read? Which ones to click...

My Essay: To the Almighty Chairman of the Board – gets an honorable mention

by Susan Sparks | Working on Writing

It’s easy to keep your head down working away on client projects while putting off personal projects. I challenged myself to enter one writing contest per quarter. This way I’d have a personal deadline and personal commitment to keep to myself while honing...

A Clear Why Builds Confidence to Share Your Story.

by Susan Sparks | blogging, How to write right, marketing

Part 2 of Personal Branding This week marks the start of summer for most of us. Here in central Indiana, the weekend weather was nearly perfect, with a few passing storms, the Indy 500 went off flawlessly and there were countless ceremonies and remembrances for our...

How To Encourage Social Sharing Of Your Blog Posts

by Susan Sparks | blogging, business strategy, copywriting, How to write right, marketing

How To Encourage Social Sharing Of Your Blog Posts I find I’m getting more of my info on social sites like Facebook, Twitter and Instagram. I’m interested in hearing other’s view points on issues, but also learning what others are interested in and what makes them...

What Counts More Content or Pictures?

by Susan Sparks | blogging, marketing

What’s More Important, Content or Pictures? Part 4 of my series on blogging If you are going to the trouble to write a helpful or entertaining blog, shouldn’t that be enough to get your reader’s attention? When it comes to a blog post, that isn’t always the...