If you’ve been using the same message over and over only to be disappointed with poor response, it’s time for a copy makeover.
A copy makeover can cure:
- Ineffective Headlines
- All about You message
- Missing critical components including; lack of benefits, overcoming pre-existing doubts in your prospect’s mind, muddled, vague or over-hyped content that leads to nowhere, and other fatal flaws
- Wimpy or non-existent offers
- Absence of a call-to-action and lack of urgency