Last week we put all the components of our personal branding exercise together to create your unique product or program. I heard some resistance from some of you that you aren’t any different than others who coach or write or run a business. But I beg to differ and here’s why:
Step 8: Unique Stories Turn Competitors into Colleagues
As we’ve already discovered, no one shares your unique story, beliefs, personality or goals. Likewise, you don’t share your competitors’ stories or goals either.
And that makes for ideal collaboration options—even among those you might consider your competitors. Here’s why:
We all reach a slightly different audience, and some in that audience won’t perfectly resonate with us—but they might with a well-thought-out JV partner.
So rather than dismissing others in your niche as competitors, instead consider pooling both your unique stories in a way that will speak to those members of your audience who don’t quite click with you?
You might choose to:
- Invite competitors to host you on a webinar promoting your non-competitive product
- Invite competitors to email their list about your unique offer (with an affiliate link, of course)
- Create a new program with your competitor as a partner—with the right mix, this will appeal to both your audiences!
And while you’re at it, think about which programs your competitors have that you can promote to your audience? Why reinvent the wheel, when you can simply profit from work that’s already been done?
Exercise: List Your Top Competitors and Brainstorm Ways to Work Together
Competitor’s Name How We’re Different How We Can
Jane Coach She works with younger clients than I do Cross-promotion of each other’s programs
Accomplished coaches and service providers know that true success is found in that magical space where your passions, your goals, and your personality meet. Only when you take the time to get to know yourself well—when you do the “internal work” necessary to discover your unique story—will you find business growth to be nearly effortless.
Not only that, but when you are able to define what makes you unique, you’ll find you naturally appeal to just the right clients at just the right time. Marketing will automatically become easier, your funnel will fill itself, and sales will be painless.
And for a coach, that means a business you love, working with people who are more than just clients—they’re friends, too. Imagine the joy of waking up each day looking forward to “work.” That’s exactly what you’ll find when you uncover your unique story.
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Susan M. Sparks is an author, book coach and direct response copy writer for entrepreneurs, speakers, and life coaches. She is the author of four books, two of which are Amazon Best Sellers. She has written over a dozen non-fiction books for business owners and coached countless others through writing and self-publishing their own books.