There are THOUSANDS of opportunities every day
Position Yourself as the Subject Matter Expert
As the helpful resource, new customers will choose you first!
There are THOUSANDS of opportunities every day
Position Yourself as the Subject Matter Expert
As the helpful resource customers will choose you first!
And it’s not where you think…it’s not social media posts, YouTube or podcasts, and while those are great platforms for visibility, the algorithms are constantly changing, and many “guest” opportunities for blogging or being interviewed on podcasts are shifting to a “Pay-to-Play” model.
However, there’s a BIG MARKET STARVING for content and subject matter experts to fill their programming.
It’s mainstream TV, radio, and newspapers.
Flip through the channels and you’ll see talk shows, in-depth news magazines, and 24-hour news stations. They must fill their time and are constantly on the search for engaging content and subject matter experts to lend credibility to the latest story.
That’s where you can capture PRICELESS PUBLICITY.
Look, if our local hardware guy can be on a regular on Sunday mornings talking about everything from toilets to tack strips, you can snag the same visibility and credibility in your area of expertise.
That’s why I say, EVERY business owner needs a media kit.
Marketing experts will tell you that you can’t market to everyone. But this is something Every.Business.Owner.Needs so they can stand out in their market.
Let’s say you meet two business coaches. They both have impressive credentials and rave reviews from their previous clients. They are both someone you’d enjoy working with and in all other areas, they are pretty equal. Except one makes regular appearances on a syndicated radio show or is interviewed frequently in publications…and the other one, doesn’t.
Which one do you think you’d go with? The one that looks like a more “expert” expert, right?
A media kit sounds complicated and out of reach, but it’s not.
I’m walking you through each component with tips on how to create your own so you can start getting noticed on TV, radio, and print.
There’s really no reason NOT to have a media kit. Unless of course, you’d just rather stay quiet and lose out to your fellow competitor who is interviewed on-air for a quote or talking points on the evening news.
Learn how to craft a pitch letter that gets you noticed, (and on the air!)
Get an experienced editor’s secret to the right way to approach any publication, radio, or TV station.
Learn how to professionally promote yourself as a Subject Matter Expert and Helpful Resource with the proper elements of a Media Kit.
Learn how to relate your expertise to any current issue or event so that you can be the expert “talking head” and reach more customers than ever.
This video training and companion book gives you all the tools to compile a professional quality media kit.
This video training and companion book gives you all the tools to compile a professional quality media kit.
Included:
How to write a great pitch letter
Relate Your Business to Current Events
The Critical Components of a Media Kit
Plus Bonus material:
On-air checklist
How to Control Any Interview
Where to Find the Right Contact
Links to every US Radio and TV Station
We all want the insider scoop, and Susan Sparks delivers. Before she became a professional freelance marketing writer, she was a newspaper and radio reporter, assignment editor, news director, and public affairs deputy. Every day she determined what made the news and what didn’t.
Now she shares her insider tips on how any small business owner, from accountant to veteraniarian can appear on Mainstream Media without spending any ad spend. The result? Priceless Publicity that you can leverage for increased marketing power.
Susan is an award-winning journalist, the author of two Amazon Best-Selling books, ghostwriter of 24 books for small business owners, and a professional marketing copywriter serving clients internationally.
We all want the insider scoop, and Susan Sparks delivers. Before she became a professional freelance marketing writer, she was a newspaper and radio reporter, assignment editor, news director, and public affairs deputy. Every day she determined what made the news and what didn’t.
Now she shares her insider tips on how any small business owner, from accountant to veteraniarian can appear on Mainstream Media without spending any ad spend. The result? Priceless Publicity that you can leverage for increased marketing power.
Susan is an award-winning journalist, the author of two Amazon Best-Selling books, ghostwriter of 24 books for small business owners, and a professional marketing copywriter serving clients internationally.
Appearing in mainstream media is a huge benefit for you. You’ll reach a wider audience, arouse interest, educate prospects, demonstrate your expertise, establish your trustworthiness, AND – you’ll end up with a professionally produced piece of marketing content that you can reuse in your own marketing. And it didn’t cost you!
Visibility + Credibility + Trust = Priceless Publicity
For mainstream advertising to pay off, you've got to pay a lot for the repetition it takes to make an impact. Just compare paying for a minute commercial to the opportunity to be interviewed as a subject matter expert (At No Cost to You). It's an incredible value.
My video tutorial, and comprehensive guidebook bundle is $39. Much less than you'd pay for my services in creating a media kit for you. My individual clients pay $750 just to start with me.
Absolutely! I'd love to hear your questions and feedback. As I talk about in this short course, getting your dream client's feedback is key. My email is everywhere - in the course, and here on my site.
By far the best question you can ask.
Too many businesses rely on Social Media to promote their product or service. However, algorithms are constantly changing, and audiences can be fickle...going off to latest trendy platform. It can be a full time job just to keep up. This training shows you how to reach a wider audience with NO AD SPEND.
I tried to make my training features as clear as possible, but if you find yourself disappointed, email Susan@ASAPWritingServices.com and tell me your thoughts. I’ll get back to you and we’ll come up with a solution!
I've been a freelance copywriter for over 10 years, working with all types of clients in many niches. One thing I've found is many business owners struggle to attract the type of clients they'd love to work with.
I've been there too - taking clients that turned out to be wrong in many ways. It's such a drain on your energy and efforts, and usually ends up costing you instead of helping you grow your business.
This course is a lot of my own experiences plus the hours and hours of self-study I've invested over the years in sales psychology, human nature, and successful copywriting. I'm happy to share what I've learned!
