editorial calendar, how to make an editorial calendar, business planning

Is your editorial calendar all set for 2017?

Before you throw darts at me for talking about next year, let me explain. We are in the final quarter of 2016 – For a lot of business owners that means reviewing what they did right and what they didn’t get to. Many realize they didn’t send a newsletter every month like they meant to – or that they were going to blog and never got around to it.

There’s a very simple reason why – they didn’t create an editorial calendar. When you are blogging or creating content with the seat-of-your-pants method, it usually means throwing something together at the last minute. The result is a less than engaging product that leaves your list wondering why you even bothered.

Creating an editorial calendar is the answer.

  • Start with how many blogs, articles, newsletters or other content you want over the course of the next year. Will it be weekly, monthly, quarterly?
  • Determine the style and keep to it throughout the year. People like content they can easily scan, which usually means lots of white space or bullet points. This also eliminates starting from scratch each time (another reason why people procrastinate).
  • Stay with the 80/20 rule – provide 80% of helpful information and keep your sales pitch to 20% of your content. That 80% should not only be helpful, but easily shareable which increases your reach.
  • Write down all the possible topics and assign them a month – use FAQs, seasonal topics, and industry specific info as subject matter. I love to use sticky notes and play around with the arrangement of topics. You can also use different colors to represent the type of content – newsletter, articles, blogs, etc.
    • There are a crazy amount of templates floating around on the internet. Find one that works for you.
  • Write (or delegate to your favorite copywriter) all the content now. You can schedule tweets, posts and blogs through social media platforms such as HootSuite. Imagine having December 2017’s content ready to go before Thanksgiving this year.

We’ve all heard it: If you fail to plan, you plan to fail. Creating your editorial calendar gives you more time to focus on running your business, instead of running after it.

If you’d like some help creating a calendar or fine-tuning your topics, give me a call. Then we can put a *spark* in your message!

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