Self-Publishing | GhostwritingSpark

What You Should Ask a Ghostwriter

by Susan Sparks | Ghostwriting, Self-Publishing

The Right Questions to Find Your Ideal Ghostwriter If you’ve never hired a ghostwriter before, you may be wondering how to find your ideal ghostwriting match. Working with a ghostwriter is not the same as using a virtual assistant or transcriptionist to create a...

What Makes Your Offer Unique?

by Susan Sparks | blogging, business strategy, copywriting, marketing, Self-Publishing

Over the past three weeks, I’ve talked about establishing your personal brand. We’ve covered your ‘Why’ when telling your story and the importance of your mission statement. (Have you written that yet?) (First, here’s a peek at one of my art journal pages....

For Confidence and Clarity Start With Your Why

by Susan Sparks | business strategy, copywriting, Self-Publishing

Last week I shared my struggle with Shiny Object Syndrome, but I’m happy to say I’ve recovered and am back to work, fully focused. I’ve got several exciting projects to tackle in the next few months; I’ll be writing a book for a client and editing two other new...

Self-Publishing Surprises

by Susan Sparks | business strategy, marketing, Self-Publishing

You don’t know what you don’t know It sounds obvious, but when you embark on a project that you’ve never done before there is a lot of difference between your perception and the reality. By the time you’ve finished, you have a new skill set or experience that you...