Attract Your Ideal Client – Branding Part 5

by Susan Sparks | Marketing Matters

Personal Branding Part 5 Last week I talked about your unique offer or USP. It’s especially important that you determine that because it is the cornerstone of your next step, attracting your ideal client. I’ll confess, there were times when my ideal client was anyone...

What makes you so special? Your Unique Offer

by Susan Sparks | Marketing Matters, Working on Writing

Over the past three weeks, I’ve talked about establishing your personal brand. We’ve covered your ‘Why’ when telling your story and the importance of your mission statement. (Have you written that yet?) (First, here’s a peek at one of my art journal pages....

And now for something different…your mission statement

by Susan Sparks | Marketing Matters, Working on Writing

Part Three of Personal Branding Last week I wrote about the importance and value in using your story. It is one of the quickest ways to connect with a reader, client or prospect when they understand why you do what you do. This week, we’ll dive into a Mission...

Personal Branding: Are you using your story?

by Susan Sparks | Marketing Matters, Working on Writing

Part 2 of Personal Branding Last post I talked about creating your own brand. I’ll admit, the idea of a brand didn’t sit right with me at first. Perhaps because it brings up visions of golden arches or some other tiresome logo. But, I’ve come to...

Are you buying from the dollar menu?

by Susan Sparks | Marketing Matters

    We all want to believe that the dollar menu has its benefits, but honestly – do you feel good after you ingest? We gulp it down and move on, hardly memorable. Now think back to a home cooked meal, lovingly prepared, lingered over with laughter and loved...

What? You don’t have an editorial calendar?

by Susan Sparks | Marketing Matters

Is your editorial calendar all set for 2017? Before you throw darts at me for talking about next year, let me explain. We are in the final quarter of 2016 – For a lot of business owners that means reviewing what they did right and what they didn’t get to....