Three Ways Reach Your Audience Without Social Media

by Susan Sparks | business strategy, Content Marketing, copywriting

Are the rumors true? Is Social Media dying before our eyes? There’s a lot going on in the world generating a flurry of talk and activity. Accurate or not, information is traveling faster than ever, and many people are jumping to conclusions or outright jumping ship...

How Decision Fatigue Affects Your Marketing Efforts

by Susan Sparks | business strategy, Content Marketing, copywriting

Can You Make 35,000 Decisions a Day? If your inbox is like mine you are constantly inundated with all kinds of Black Friday Cyber Monday Super Good-for-5-minute Deals even when it’s not shopping season. How do you decide which ones to read? Which ones to click...

Model Your Marketing Message Like Grandma’s Remote

by Susan Sparks | business strategy, copywriting

Marketing Tips for the B2C Business Owner We’ve all seen those memes of a TV remote with half of the buttons taped over. I fixed Grandma’s remote. It is humorous, but it’s spot-on as a visual representation of your marketing message. Grandma wants a simple solution –...

Case Studies: Are You Missing Out on Marketing Gold?

by Susan Sparks | business strategy, Content Marketing, copywriting, marketing

Prove it – Remember the playground dares, double dares, and the final challenge? Prove it! Your prospect is thinking the same thing: Prove that I can trust you. Prove that I can believe you. Prove that I can benefit from working with you. In today’s marketing world,...

How to Work Smart with a B2B Copywriter

by Susan Sparks | business strategy, Content Marketing, copywriting, marketing

How to work smart with a B2B Copywriter If you’ve never hired a copywriter before, you may be wondering how your ideas get put on paper or online by someone else. Working with a copywriter is not the same as using an admin or virtual assistant, or transcriptionist....

My brand story is enough, right?

by Susan Sparks | business strategy, copywriting, marketing

There were some fighting words at the networking event I attended earlier today. I met someone who told me they had just rebranded so their marketing message was “good to go”. Um, ok… There weren’t any actual fighting words, (I’m not really the fighting sort) but I...