by Susan Sparks | Dec 27, 2018 | business strategy, copywriting, marketing
There were some fighting words at the networking event I attended earlier today. I met someone who told me they had just rebranded so their marketing message was “good to go”. Um, ok… There weren’t any actual fighting words, (I’m not really the fighting sort) but I... 
by Susan Sparks | Jul 12, 2017 | blogging, copywriting, marketing
Last week we put all the components of our personal branding exercise together to create your unique product or program. I heard some resistance from some of you that you aren’t any different than others who coach or write or run a business. But I beg to differ... by Susan Sparks | Jun 14, 2017 | blogging, business strategy, copywriting, marketing, Self-Publishing
Over the past three weeks, I’ve talked about establishing your personal brand. We’ve covered your ‘Why’ when telling your story and the importance of your mission statement. (Have you written that yet?) (First, here’s a peek at one of my art journal pages.... by Susan Sparks | May 24, 2017 | business strategy, copywriting, Self-Publishing
Last week I shared my struggle with Shiny Object Syndrome, but I’m happy to say I’ve recovered and am back to work, fully focused. I’ve got several exciting projects to tackle in the next few months; I’ll be writing a book for a client and editing two other new... by Susan Sparks | May 10, 2017 | blogging, business strategy, copywriting, How to write right, marketing
How To Encourage Social Sharing Of Your Blog Posts I find I’m getting more of my info on social sites like Facebook, Twitter and Instagram. I’m interested in hearing other’s view points on issues, but also learning what others are interested in and what makes them... by Susan Sparks | Mar 28, 2017 | blogging, business strategy, copywriting, How to write right, marketing
You see it more every day – “This woman brought home an old rusty rake, what she did next was genius!” or “The shocking reasons behind the Mayor’s sudden news conference.” I’m sure you’ve fallen for a few of those...