Prove it – Remember the playground dares, double dares, and the final challenge? Prove it! Your prospect is thinking the same thing: Prove that I can trust you. Prove that I can believe you. Prove that I can benefit from working with you. In today’s marketing world,...
How to work smart with a B2B Copywriter If you’ve never hired a copywriter before, you may be wondering how your ideas get put on paper or online by someone else. Working with a copywriter is not the same as using an admin or virtual assistant, or transcriptionist....
There were some fighting words at the networking event I attended earlier today. I met someone who told me they had just rebranded so their marketing message was “good to go”. Um, ok… There weren’t any actual fighting words, (I’m not really the fighting sort) but I...
Last week we put all the components of our personal branding exercise together to create your unique product or program. I heard some resistance from some of you that you aren’t any different than others who coach or write or run a business. But I beg to differ...
Over the past three weeks, I’ve talked about establishing your personal brand. We’ve covered your ‘Why’ when telling your story and the importance of your mission statement. (Have you written that yet?) (First, here’s a peek at one of my art journal pages....
Last week I shared my struggle with Shiny Object Syndrome, but I’m happy to say I’ve recovered and am back to work, fully focused. I’ve got several exciting projects to tackle in the next few months; I’ll be writing a book for a client and editing two other new...
