Three Ways Reach Your Audience Without Social Media

by Susan Sparks | business strategy, Content Marketing, copywriting

Are the rumors true? Is Social Media dying before our eyes? There’s a lot going on in the world generating a flurry of talk and activity. Accurate or not, information is traveling faster than ever, and many people are jumping to conclusions or outright jumping ship...

Why your asset library needs Case Studies

by Susan Sparks | Content Marketing, marketing

Negative Reviews? Rise Above with a Case Study Sticks and stones may break my bones, but your Glass Door review really hurt! Whether it’s your company website, Glass Door or Google – a negative review does more than hurt a little bit. Regardless of the product or...

How Decision Fatigue Affects Your Marketing Efforts

by Susan Sparks | business strategy, Content Marketing, copywriting

Can You Make 35,000 Decisions a Day? If your inbox is like mine you are constantly inundated with all kinds of Black Friday Cyber Monday Super Good-for-5-minute Deals even when it’s not shopping season. How do you decide which ones to read? Which ones to click...

Case Studies: Are You Missing Out on Marketing Gold?

by Susan Sparks | business strategy, Content Marketing, copywriting, marketing

Prove it – Remember the playground dares, double dares, and the final challenge? Prove it! Your prospect is thinking the same thing: Prove that I can trust you. Prove that I can believe you. Prove that I can benefit from working with you. In today’s marketing world,...

How to Work Smart with a B2B Copywriter

by Susan Sparks | business strategy, Content Marketing, copywriting, marketing

How to work smart with a B2B Copywriter If you’ve never hired a copywriter before, you may be wondering how your ideas get put on paper or online by someone else. Working with a copywriter is not the same as using an admin or virtual assistant, or transcriptionist....