Blog
Personal Branding: Are you using your story?
Part 2 of Personal Branding Last post I talked about creating your own brand. I'll admit, the idea of a brand didn't sit right with me at first. Perhaps because it brings up visions of golden arches or some other tiresome logo. But, I've come to realize that it is...
Personal Branding: Turn Competitors into Colleagues
Last week we put all the components of our personal branding exercise together to create your unique product or program. I heard some resistance from some of you that you aren't any different than others who coach or write or run a business. But I beg to differ and...
Your Personal Brand: Putting it all Together
In my previous post, I talked about attracting your ideal client through your personal branding. With all these components: Ideal client, personal brand, mission statement and your unique offer, it’s time to put it all together, and we'll use your story as the basis...
How to Attract Your Ideal Client – Branding Part 5
Personal Branding Part 5 Last week I talked about your unique offer or USP. It’s especially important that you determine that because it is the cornerstone of your next step, attracting your ideal client. I’ll confess, there were times when my ideal client was anyone...
What Makes Your Offer Unique?
Over the past three weeks, I’ve talked about establishing your personal brand. We’ve covered your ‘Why’ when telling your story and the importance of your mission statement. (Have you written that yet?) (First, here's a peek at one of my art journal pages. Something...
Create Your Personal Brand: For Confidence and Clarity Start With Your Why
Last week I shared my struggle with Shiny Object Syndrome, but I’m happy to say I’ve recovered and am back to work, fully focused. I’ve got several exciting projects to tackle in the next few months; I’ll be writing a book for a client and editing two other new...
Do You Know Who You Are? Do Your Clients Know?
Part Three of Personal Branding Happy Days! I’m out of the splint and am typing will all my fingers again. Still a way from looking normal sized, but at least it’s functional. Last week I wrote about using your why when telling your story. It is one of the quickest...
A Clear Why Builds Confidence to Share Your Story.
Part 2 of Personal Branding This week marks the start of summer for most of us. Here in central Indiana, the weekend weather was nearly perfect, with a few passing storms, the Indy 500 went off flawlessly and there were countless ceremonies and remembrances for our...
For Confidence and Clarity Start With Your Why
Last week I shared my struggle with Shiny Object Syndrome, but I’m happy to say I’ve recovered and am back to work, fully focused. I’ve got several exciting projects to tackle in the next few months; I’ll be writing a book for a client and editing two other new...
Distraction or New Direction? A Solopreneur’s Sickness
Injury update: I’m still nursing my fractured finger and getting tired of this cumbersome splint that runs from beyond my fingertips nearly to my elbow. Typing is slow with just one hand and left thumb and index finger, leaving me tired and more prone to...