Blog
My brand story is enough, right?
There were some fighting words at the networking event I attended earlier today. I met someone who told me they had just rebranded so their marketing message was “good to go”. Um, ok… There weren’t any actual fighting words, (I’m not really the fighting sort) but I...
The Onesie Spring Edition April 19
Things are getting green! What a wacky spring, (some call it Sprinter) we’ve had. As a farm kid, I learned early on that wet and cold springs put farmers behind schedule for planting crops. Despite all the technology afforded us in most any industry, farming still...
Introducing The Onesie! Quick bits of inspiration, motivation and helpful hints
While the calendar says April, it’s still feeling more like winter here at the home office. It’s not entirely a bad thing; I’ve been finishing up two big book projects and have some new offerings in the works. There’s something about spring that encourages me to look...
My Essay: To the Almighty Chairman of the Board – gets an honorable mention
It's easy to keep your head down working away on client projects while putting off personal projects. I challenged myself to enter one writing contest per quarter. This way I'd have a personal deadline and personal commitment to keep to myself while honing the skills...
Attract Your Ideal Client – Branding Part 5
Personal Branding Part 5 Last week I talked about your unique offer or USP. It’s especially important that you determine that because it is the cornerstone of your next step, attracting your ideal client. I’ll confess, there were times when my ideal client was anyone...
What makes you so special? Your Unique Offer
Over the past three weeks, I’ve talked about establishing your personal brand. We’ve covered your ‘Why’ when telling your story and the importance of your mission statement. (Have you written that yet?) (First, here's a peek at one of my art journal pages. Something...
And now for something different…your mission statement
Part Three of Personal Branding Last week I wrote about the importance and value in using your story. It is one of the quickest ways to connect with a reader, client or prospect when they understand why you do what you do. This week, we’ll dive into a Mission...
Personal Branding: Are you using your story?
Part 2 of Personal Branding Last post I talked about creating your own brand. I'll admit, the idea of a brand didn't sit right with me at first. Perhaps because it brings up visions of golden arches or some other tiresome logo. But, I've come to realize that it is...
Personal Branding: Turn Competitors into Colleagues
Last week we put all the components of our personal branding exercise together to create your unique product or program. I heard some resistance from some of you that you aren't any different than others who coach or write or run a business. But I beg to differ and...
Your Personal Brand: Putting it all Together
In my previous post, I talked about attracting your ideal client through your personal branding. With all these components: Ideal client, personal brand, mission statement and your unique offer, it’s time to put it all together, and we'll use your story as the basis...