Blog
Case Studies: Are You Missing Out on Marketing Gold?
Prove it – Remember the playground dares, double dares, and the final challenge? Prove it! Your prospect is thinking the same thing: Prove that I can trust you. Prove that I can believe you. Prove that I can benefit from working with you. In today’s marketing world,...
Ghostwriting Rates: Which is Best?
How Much Does Ghostwriting Cost? Ready to Hire a Professional Ghostwriter? Whether this is your first time working with a ghostwriter, or you’ve already authored several books, ghostwriting rates may be confusing. One of the biggest questions when thinking about...
What You Should Ask a Ghostwriter
The Right Questions to Find Your Ideal Ghostwriter If you’ve never hired a ghostwriter before, you may be wondering how to find your ideal ghostwriting match. Working with a ghostwriter is not the same as using a virtual assistant or transcriptionist to create a...
Three Ways Reach Your Audience Without Social Media
Are the rumors true? Is Social Media dying before our eyes? There’s a lot going on in the world generating a flurry of talk and activity. Accurate or not, information is traveling faster than ever, and many people are jumping to conclusions or outright jumping ship...
Why your asset library needs Case Studies
Negative Reviews? Rise Above with a Case Study Sticks and stones may break my bones, but your Glass Door review really hurt! Whether it’s your company website, Glass Door or Google – a negative review does more than hurt a little bit. Regardless of the product or...
How Decision Fatigue Affects Your Marketing Efforts
Can You Make 35,000 Decisions a Day? If your inbox is like mine you are constantly inundated with all kinds of Black Friday Cyber Monday Super Good-for-5-minute Deals even when it's not shopping season. How do you decide which ones to read? Which ones to click...
What’s Your House Style?
House of Style – vs House Style For many of us during this pandemic-work-from-home-jammies-24/7 we’ve probably lost a bit of our style. But style is a must when it comes to clean, professional quality content marketing. If you confuse “House Style” with Cindy...
Model Your Marketing Message Like Grandma’s Remote
Marketing Tips for the B2C Business Owner We’ve all seen those memes of a TV remote with half of the buttons taped over. I fixed Grandma’s remote. It is humorous, but it’s spot-on as a visual representation of your marketing message. Grandma wants a simple solution –...
How to Work Smart with a B2B Copywriter
How to work smart with a B2B Copywriter If you’ve never hired a copywriter before, you may be wondering how your ideas get put on paper or online by someone else. Working with a copywriter is not the same as using an admin or virtual assistant, or transcriptionist....
My brand story is enough, right?
There were some fighting words at the networking event I attended earlier today. I met someone who told me they had just rebranded so their marketing message was “good to go”. Um, ok… There weren’t any actual fighting words, (I’m not really the fighting sort) but I...
