Blog
Case Studies: Are You Missing Out on Marketing Gold?
Prove it – Remember the playground dares, double dares, and the final challenge? Prove it! Your prospect is thinking the same thing: Prove that I can trust you. Prove that I can believe you. Prove that I can benefit from working with you. In today’s marketing world,...
Why your asset library needs Case Studies
Negative Reviews? Rise Above with a Case Study Sticks and stones may break my bones, but your Glass Door review really hurt! Whether it’s your company website, Glass Door or Google – a negative review does more than hurt a little bit. Regardless of the product or...
How Decision Fatigue Affects Your Marketing Efforts
Can You Make 35,000 Decisions a Day? If your inbox is like mine you are constantly inundated with all kinds of Black Friday Cyber Monday Super Good-for-5-minute Deals even when it's not shopping season. How do you decide which ones to read? Which ones to click...
What’s Your House Style?
House of Style – vs House Style For many of us during this pandemic-work-from-home-jammies-24/7 we’ve probably lost a bit of our style. But style is a must when it comes to clean, professional quality content marketing. If you confuse “House Style” with Cindy...
Model Your Marketing Message Like Grandma’s Remote
Marketing Tips for the B2C Business Owner We’ve all seen those memes of a TV remote with half of the buttons taped over. I fixed Grandma’s remote. It is humorous, but it’s spot-on as a visual representation of your marketing message. Grandma wants a simple solution –...
How to Work Smart with a B2B Copywriter
How to work smart with a B2B Copywriter If you’ve never hired a copywriter before, you may be wondering how your ideas get put on paper or online by someone else. Working with a copywriter is not the same as using an admin or virtual assistant, or transcriptionist....
My brand story is enough, right?
There were some fighting words at the networking event I attended earlier today. I met someone who told me they had just rebranded so their marketing message was “good to go”. Um, ok… There weren’t any actual fighting words, (I’m not really the fighting sort) but I...
The Onesie Spring Edition April 19
Things are getting green! What a wacky spring, (some call it Sprinter) we’ve had. As a farm kid, I learned early on that wet and cold springs put farmers behind schedule for planting crops. Despite all the technology afforded us in most any industry, farming still...
Introducing The Onesie! Quick bits of inspiration, motivation and helpful hints
While the calendar says April, it’s still feeling more like winter here at the home office. It’s not entirely a bad thing; I’ve been finishing up two big book projects and have some new offerings in the works. There’s something about spring that encourages me to look...
My Essay: To the Almighty Chairman of the Board – gets an honorable mention
It's easy to keep your head down working away on client projects while putting off personal projects. I challenged myself to enter one writing contest per quarter. This way I'd have a personal deadline and personal commitment to keep to myself while honing the skills...