About

Hey, I’m so glad you found me –

What does an interior decorator, a real estate agent and a landscaper have in common? They need customers!

You are no different. You’re here looking around and checking me out because I’ve made some bold claims on my website about helping you transform your marketing message. So, what’s in it for you?

Results!

Many ‘writers’ can create a nice story, something grammatically correct and frankly, a bit bland.  Direct Response Copy Writing is more than creative writing. It’s a whole ‘nother animal. For over 100 years, copy writers have studied and tested human buying behaviors. It’s a bit of psychology, a bit of calculation and a lot of implementation of proven techniques. A good copy writer won’t reinvent the wheel or use some cute and clever saying when they know that a clear and direct message is what gets results.

My writing experience spans everything from newspaper and magazine to Navy Public Affairs and since 2010, boutique copy writing services for entrepreneurs and small business owners. I’m the author of two books(one is an Amazon Best-Seller), a contributing author to two other books, (one an Amazon Best-Seller) and ghostwriter and editor for over 20 non-fiction books.

But

What I’m most jazzed about is direct response copy writing – that is writing that spurs the reader to take action. I’ve invested hours and lots of dollars in continuing education on everything from NLP to GKIC certified copy writing. That’s where you benefit. Put me to work for you and let’s build your business.

 

Speakers, Coaches, Aspiring Authors

I love working with those who dream of inspiring others –through motivational speaking, sharing your story of overcoming challenges or guiding others through transformations as life coaches. Like you, I believe in the power our stories have to help others.

That’s why I will work tirelessly with you to spread your message. It also means I understand how daunting it can be. I’ve been overwhelmed by all that “should” be done, I’ve had underwhelming results, and through it all, I’ve learned and streamlined the steps for you to keep you focused and encouraged all the way.

Interested?

What Have I Written?

I’ve done all kinds of writing over my career: newspaper, radio, advertising copy, military, business and over the past ten years: writing for web content, direct response marketing and as an author and ghostwriter. I was also a news photographer and had two wedding and portrait photography businesses. Writing and photography were the right fit for me because I could always be behind the scenes – either photographing a wedding or writing someone else’s story. The most difficult writing for me was sharing my personal challenges and revelations. My own stories and photographs were too personal, too meager, too boring.

Finally I decided my story was just as important – and in striving to be more transparent –  I’ve learned that my experiences (both good and bad) should be shared to help others accelerate their goals and visions.

The best way to know how I can help you is to connect. I welcome the opportunity to talk with you. I will actually answer your email and schedule a free discovery session.

Need the No-Nonsense Version? Here Goes.

Susan M. Sparks is the author of The Student Life Jacket, The Easy-to-Use Guide and Organizer for Staying Afloat in a Sea of Paperwork for Young Working Adults and College Students, and Letters From a Healing Heart as well as contributing author to the Amazon Best-Seller Overcoming Mediocrity, Vol. III and the newly released collection, The Gift of Inspiration for Women.

She moved around the world as the wife of a navy officer to exotic locations, such as Sicily and Guam, and the not-so tropical Maryland and Illinois, observing, recording and reporting on the people and places. She adapted her talents to fit the location, working as a freelance writer, wedding photographer and Navy Public Affairs contractor punctuated by motherhood and a smattering of curious and quirky gigs in between.

Back home again in Indiana, Susan loves to work with aspiring authors, through her company, ASAP Writing Services.

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